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In dollar sales, beauty finished ahead of the prior year with an increase of 2.8%.
January 20, 2026
By: Lianna Albrizio
Associate Editor
US sales of store brands increased slightly more than $9 billion to a record $282.8 billion in all outlets last year compared to 2024, according to Private Label Manufacturers Association (PLMA)’s latest Circana Unify data. Store brand dollar sales increased nearly three times the rate of national brands, climbing 3.3%, compared to a gain of 1.2% for its national brand counterparts for the 52 weeks ending Dec. 28, 2025. In dollar sales, beauty finished ahead of the prior year with an...
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